Brunch: A millennial phenomenon or long existing trend?

‘Brunch’, a word born from the synthesis of breakfast and lunch, means much more to the society than a late breakfast meal or egg plates with fancy names like Florentine, Benedict and Royale.

With blurry origins, as food historians have different opinions on its roots, the word firstly appeared in the late 19th century by the British author Guy Beringer.

In their 2015 article, Roberto A.Ferdman and Christopher Ingraham claimed: ‘’by 1939, The New York Times declared Sunday a two-meal day. By the 1960s, brunch’s popularity gave rise to specific cookbooks, and by the 1990s, Americans started brunching on Saturdays too.’’

Guy Beringer might have first introduced the word to the world in the 19th century, but popular TV series like ‘Sex and the city have definitely interfered and promoted its popularization, adoption and practice during the 21st.

UK is widely known for the traditional English breakfast which includes no less than beans, sausages, eggs and mushrooms, Italians opt for classic cappuccinos accompanied by brioches and Germans enjoy fresh bread served with cold meat and their internationally known local cheeses.

I mean of course happiness cannot be bought but with plates like pancakes customised for each individual’s liking, Belgian waffles topped with Greek yogurt, smashed avocado bagels and the all-time classic egg-plates, you can buy a few moments of it.

And with so much creativity and endless combination options, who dares to argue that brunch isn’t at the base of the ‘camera eats first’ madness?

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